I’m Ally, a Blue Mountains-based freelance web and graphic designer.

I’ve been living in the Blue Mountains (west of Sydney, NSW, Australia) all my life and now live with my husband and two very large, rowdy snow dogs. Working freelance means I can work from home and be around my fur-family more often, and also get more done – no commute to eat into my design time. I’m an email-before-phone kind of girl (but always happy to meet up for coffee!) and the kind of person who uses way too many exclamation marks and emojis, but I’m easygoing and pride myself on being efficient and flexible.

I’ve always been interested in computers, from the MS-DOS and floppy disk days. When I was 11, I went with my mother to an HTML course at Nepean Community College, and I was immediately hooked. I started coding little pages and making mini ‘sites’. When social networks like Piczo and MySpace came along, I’d get right into the advanced settings and create my own layouts and themes.

In years 11 and 12 at Springwood High School I studied Information Processes and Technology and Business Studies, and they ended up being my best subjects in the HSC (91 and 90 respectively). During my gap year my mother Jennifer offered me a one-year position at Mosher’s Business Support – and we worked so well together that I never really left!

After 2010 the concept of IndieMosh was born – a service providing Australians with step-by-step help to publish their books and a model for making the most of the American tax laws – and since then we’ve been meeting wonderful Australian authors all around the country and helping them get their masterpieces published. Our other services through Mosher’s became less of a focus, and at the end of 2015 it became clear that as we worked with our authors almost entirely online, having an office space wasn’t really necessary.

So began my freelance journey! Thanks to some amazing clients joining on with Mosher’s, I had plenty of web and graphic work and people I still wanted to work with, so rather than send them elsewhere, I set up as a sole trader and now we’re here. I’ve really enjoyed spending 2016 meeting new people in the Blue Mountains and further afield, and collaborating on some fascinating projects. I’ve learnt so much in my brief time as a graphic designer and I have no intention of slowing down now!

I’m good at/enjoy most:

  • Working within a pre-defined brand (e.g. your business already has a website but they need cards and stationery to match)
  • Simple, clean layouts (bold, flat colours, clean lines – think Apple, Bupa, Microsoft’s clean styles)
  • Solving problems (say you’ve got clients signing up through your web form and you want them automatically added to your MailChimp list but you don’t know where to start? Ask me!)
  • Quick turnaround of small files (if you catch me on the right day I can have files to you in a matter of hours)
  • Print layouts (flyers, posters, business cards, books, etc)
  • Photoshop restoration of old images, blending several images into one, blemish removal
  • Working with individuals, micro businesses and small businesses (as opposed to large corporations or anything big enough for a communications department)

I don’t do:

  • Illustrations or art from scratch (I’m a graphic designer who can’t really draw, and the irony is not lost on me!) – apart from simple, clean icon designs
  • Logo design (if you have an idea already I may be able to create it for you, but the idea process for logos is not one I’m good at)
  • App development (very keen to learn it, but not there yet)

I’m not trained in, but can attempt:

  • SEO
  • Copywriting
  • Branding
  • Proofreading (I’m intending to train in proofreading in 2017 but as yet am not qualified)

Please see the Services page for a full breakdown of my services and pricing.